More than 6,000 people participated in the design of the special edition of Jurel San José (San Jose Jack Mackerel)

There were three winners of the contest who will receive more than 50 San Jose products on “Everyone’s Table” monthly for one year.

Our The Fish of Chile contest ended in a resounding success. Thousands of Chileans submitted their entertaining and creative designs for the re-design of our iconic San Jose jack mackerel can for a limited edition.

Cristian Larrain, our Chief Commercial and Sustainability Officer, emphasized that “receiving more than 6,000 designs from people who competed nationwide shows how close our iconic can of San Jose jack mackerel is to Chileans. It is part of the history of Chile thanks to it being a versatile, accessible and rich protein.” He added that “this contest was absolutely civic. We received more than 6,600 votes that resulted in the best designs that will be seen in a limited edition that will be put on sale in the coming months.”

Dafne Poblete, Elsa Cordero and Rosalia Carrera were the women who made the winning designs, characterized by their entertaining typography, colors, stickers and drawings on jack mackerel blended in a truly creative way. The prize they were awarded consists of receiving more than 50 San Jose products monthly for a year.