The contest yielded three winners who will receive monthly, and for one year, more than 50 San José products present in “La Mesa de Todos”.
The final balance after the closing of our El Pescado de Chile contest, was a success. Thousands of Chilean men and women were able to send their entertaining and creative designs to redesign our iconic San José Jack Mackerel can in a limited edition.
Our Commercial and Sustainability Manager, Cristián Larraín, stressed that “receiving more than 6,000 designs, which are also from people who competed throughout the country, reflects the closeness of our iconic San José horse mackerel can with Chileans. It is part of the history of Chile and that is thanks to the fact that it is a versatile, accessible and rich protein”. We received more than 6,600 votes, which determined the best designs that will be reflected in a limited edition that will go on sale in the coming months.
Thus, Dafne Poblete, Elsa Cordero and Rosalía Carrera were the women in charge of the winning designs, which were characterized by their entertaining fonts, colors, stickers and drawings, which mixed all the creativity around Jack Mackerel can. In this way, they were awarded a prize consisting of receiving, monthly and for a year, more than 50 San José products.